PRIVACY POLICY

PRIVACY POLICY

This Privacy Policy describes how ”www.thesupremefit.com“ (the “Site” or “we”) collects, uses, and
discloses your Personal Information when you visit or make a purchase from the Site.
COLLECTING PERSONAL INFORMATION:
When you visit the Site, we collect certain information about your device, your interaction with the
Site, and information necessary to process your purchases. We may also collect additional
information if you contact us for customer support. In this Privacy Policy, we refer to any information
that can uniquely identify an individual (including the information below) as “Personal Information”.
See the list below for more information about what Personal Information we collect and why.
Device information
● Examples of Personal Information collected: version of web browser, IP address,
time zone, cookie information, what sites or products you view, search terms, and how
you interact with the Site.
● Purpose of collection: to load the Site accurately for you, and to perform analytics on
Site usage to optimize our Site.
● Source of collection: Collected automatically when you access our Site using cookies,
log files, web beacons, tags, or pixels [ADD OR SUBTRACT ANY OTHER TRACKING
TECHNOLOGIES USED].
● Disclosure for a business purpose: shared with our processor Shopify [ADD ANY
OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION].
Order information
● Examples of Personal Information collected: name, billing address, shipping
address, payment information (including credit card numbers [INSERT ANY OTHER
PAYMENT TYPES ACCEPTED]), email address, and phone number.
● Purpose of collection: to provide products or services to you to fulfill our contract, to
process your payment information, arrange for shipping, and provide you with invoices
and/or order confirmations, communicate with you, screen our orders for potential risk
or fraud, and when in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.
● Source of collection: collected from you.
● Disclosure for a business purpose: shared with our processor Shopify [ADD ANY
OTHER VENDORS WITH WHOM YOU SHARE THIS INFORMATION. FOR
EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND
FULFILLMENT APPS].
Customer support information
● Examples of Personal Information collected: [MODIFICATIONS TO THE
INFORMATION LISTED ABOVE OR ADDITIONAL INFORMATION AS NEEDED]
● Purpose of collection: to provide customer support.
● Source of collection: collected from you.
● Disclosure for a business purpose: [ADD ANY VENDORS USED TO PROVIDE
CUSTOMER SUPPORT]
[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED
MARKETING DATA/LISTS]
[INSERT FOLLOWING SECTION IF AGE RESTRICTION IS REQUIRED]
MINORS
The Site is not intended for individuals under the age of [INSERT AGE]. We do not intentionally
collect Personal Information from children. If you are the parent or guardian and believe your child
has provided us with Personal Information, please contact us at the address below to request
deletion.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill
our contracts with you, as described above. For example:
● We use Shopify to power our online store. You can read more about how Shopify uses
your Personal Information here: https://www.shopify.com/legal/privacy.
● We may share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.
● [INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]
[INCLUDE FOLLOWING SECTION IF USING REMARKETING OR TARGETED ADVERTISING]
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements
or marketing communications we believe may be of interest to you. For example:
● [INSERT IF APPLICABLE] We use Google Analytics to help us understand how our
customers use the Site. You can read more about how Google uses your Personal
Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.
● [INSERT IF YOU USE A THIRD PARTY MARKETING APP THAT COLLECTS
INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information
about your use of the Site, your purchases, and your interaction with our ads on other
websites with our advertising partners. We collect and share some of this information
directly with our advertising partners, and in some cases through the use of cookies or
other similar technologies (which you may consent to, depending on your location).
● [INSERT OTHER ADVERTISING SERVICES USED]
For more information about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED. COMMON LINKS
INCLUDE:
● FACEBOOK - https://www.facebook.com/settings/?tab=ads
● GOOGLE - https://www.google.com/settings/ads/anonymous
● BING -
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s
opt-out portal at: http://optout.aboutads.info/.
USING PERSONAL INFORMATION
We use your personal Information to provide our services to you, which includes: offering products
for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on
new products, services, and offers.
[INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE
CUSTOMERS IN EUROPE]
LAWFUL BASIS
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European
Economic Area (“EEA”), we process your personal information under the following lawful bases:
[INCLUDE ALL THAT APPLY TO YOUR BUSINESS]
● Your consent;
● The performance of the contract between you and the Site;
● Compliance with our legal obligations;
● To protect your vital interests;
● To perform a task carried out in the public interest;
● For our legitimate interests, which do not override your fundamental rights and
freedoms.
RETENTION
When you place an order through the Site, we will retain your Personal Information for our records
unless and until you ask us to erase this information. For more information on your right of erasure,
please see the ‘Your rights’ section below.
AUTOMATIC DECISION-MAKING
If you are a resident of the EEA, you have the right to object to processing based solely on
automated decision-making (which includes profiling), when that decision-making has a legal effect
on you or otherwise significantly affects you.
We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise
significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have
a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
● Temporary denylist of IP addresses associated with repeated failed transactions. This
denylist persists for a small number of hours.
● Temporary denylist of credit cards associated with denylisted IP addresses. This
denylist persists for a small number of days.
[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS
DEFINED BY THE CALIFORNIA CONSUMER PRIVACY ACT]
SELLING PERSONAL INFORMATION
Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018
(“CCPA”).
[INSERT:
● CATEGORIES OF INFORMATION SOLD;
● INSTRUCTIONS ON HOW TO OPT-OUT OF SALE;
● WHETHER YOUR BUSINESS SELLS INFORMATION OF MINORS (UNDER 16) AND
WHETHER YOU OBTAIN AFFIRMATIVE AUTHORIZATION;
● IF YOU PROVIDE A FINANCIAL INCENTIVE TO NOT SELL INFORMATION,
PROVIDE INFORMATION ABOUT WHAT THAT INCENTIVE IS.]
YOUR RIGHTS
[INCLUDE FOLLOWING SECTION IF YOUR STORE IS LOCATED IN OR IF YOU HAVE
CUSTOMERS IN EUROPE]
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold
about you, to port it to a new service, and to ask that your Personal Information be corrected,
updated, or erased. If you would like to exercise these rights, please contact us through the contact
information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS,
ERASURE, CORRECTION, AND PORTABILITY REQUESTS]
Your Personal Information will be initially processed in Ireland and then will be transferred outside of
Europe for storage and further processing, including to Canada and the United States. For more
information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:
https://help.shopify.com/en/manual/your-account/privacy/GDPR.
[INCLUDE FOLLOWING SECTION IF YOUR BUSINESS IS SUBJECT TO THE CALIFORNIA
CONSUMER PRIVACY ACT]
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold
about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your
Personal Information be corrected, updated, or erased. If you would like to exercise these rights,
please contact us through the contact information below [OR INSERT ALTERNATIVE
INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY
REQUESTS].
If you would like to designate an authorized agent to submit these requests on your behalf, please
contact us at the address below.
COOKIES
A cookie is a small amount of information that’s downloaded to your computer or device when you
visit our Site. We use a number of different cookies, including functional, performance, advertising,
and social media or content cookies. Cookies make your browsing experience better by allowing the
website to remember your actions and preferences (such as login and region selection). This means
you don’t have to re-enter this information each time you return to the site or browse from one page
to another. Cookies also provide information on how people use the website, for instance whether it’s
their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE
Name
function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.
REPORTING AND ANALYTICS
Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.
[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]
The length of time that a cookie remains on your computer or mobile device depends on
whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing
and persistent cookies last until they expire or are deleted. Most of the cookies we use are
persistent and will expire between 30 minutes and two years from the date they are
downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or
blocking cookies can negatively impact your user experience and parts of our website may
no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept
cookies through your browser controls, often found in your browser’s “Tools” or
“Preferences” menu. For more information on how to modify your browser settings or how to
block, manage or filter cookies can be found in your browser’s help file or through such sites
as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share
information with third parties such as our advertising partners. To exercise your rights or
opt-out of certain uses of your information by these parties, please follow the instructions in
the “Behavioural Advertising” section above.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to
“Do Not Track” signals, we do not alter our data collection and usage practices when we
detect such a signal from your browser.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes
to our practices or for other operational, legal, or regulatory reasons.
CONTACT
For more information about our privacy practices, if you have questions, or if you would like
to make a complaint, please contact us by e-mail at support@thesupremefit.com 
Last updated: 8/21/2023
If you are not satisfied with our response to your complaint, you have the right to lodge your
complaint with the relevant data protection authority. You can contact your local data
protection authority, or our supervisory authority here: 
www.thesupremefit.com/pages/contact